I soon realized that the extreme price variations were neither a product of inflation, supply shortages or America's largest coffee chain. It turned out that Johnson wasn't lying, as Grande Iced Caramel Macchiatos were $4.95 in all but six of the metro areas. The first being the actual cost of the drink, and the other being taxes. I didn't notice that there were two different prices listed on the receipt until the following Sunday. Price of Starbucks Grande Iced Carmel Macchiatos (Michael Karlis ) Louis be comparable to downtown Manhattan? Why was coffee more expensive in Texas than California, and how could prices in St. Yet, the hours spent compiling all of this data only left me with more questions. I decided to record data from stand-alone Starbucks - meaning those not found in hotels or malls - in the downtown areas of the nation's 30 largest metro areas. Louis? I fired up Microsoft Excel and embarked on a month-long truth-seeking journey to solve the mystery of the $7 macchiato. How could an Iced Caramel Macchiato be cheaper in San Diego than in Detroit? Or cheaper in Los Angeles than St. The prices, like everything else these days, made no sense.
Needing an explanation, I spent the rest of that afternoon using the mobile order feature on the Starbucks app to look up prices of Grande Iced Caramel Macchiato across the country.
I knew the city was becoming more expensive by the day - but $6.55 was absurd, even in Washington, D.C. Want more great food writing and recipes? Subscribe to Salon Food's newsletter. I had heard about the ongoing global coffee shortage - caused by rolling COVID lockdowns and climate change - but I also recall reading that Starbucks CEO, Kevin Johnson, assured customers and investors that Starbucks had stockpiled enough coffee to mitigate any future supply shortages.īut, after paying a price comparable to the minimum hourly wage in some states, I began to question the integrity of Johnson's assurance. Still, it didn't explain why I paid nearly $7 for a grande Iced Caramel Macchiato at a Starbucks in Washington, D.C.'s Dupont Circle on the first Sunday in August. Inflation hit a 13 year high of 5.4% in July, and supply chain disruptions led Vice President Kamala Harris to encourage parents to start buying Christmas presents as soon as possible.īoth inflation and shipping delays are valid explanations for the rising cost of everything. Starbucks said the beverage was inspired by horchata drinks that popular in Spain and Latin America and recommends it for sunny spring days.It doesn't matter if you're buying a home, car, food or coffee - the price of everything has soared since the onset of the pandemic.
The Iced Cinnamon Almondmilk Macchiato is made by pouring shots of espresso over almond milk and cinnamon dolce syrup, then it's topped with a crosshatch of caramel sauce and a dusting of cinnamon dolce sprinkles. Both will hit Starbucks locations across the US and Canada on February 28, but will be available for only a limited time. Starbucks revealed the new macchiato drinks on Monday, saying one is designed to complement the season's warm and sunny days while the other is meant to warm you up when the forecast calls for cold and misery (take a wild guess at which is which). Now, Starbucks is launching two fresh takes on the classic beverage to match the changing weather of spring: the Iced Cinnamon Almondmilk Macchiato and the Coconutmilk Mocha Macchiato. Starbucks' Caramel Macchiato - with its crosshatch of caramel sauce, signature "mark" of espresso on top, and subtle vanilla flavors - has long been among the coffee giant's most popular drinks.
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